Eva | Professional

Objective for 2012 by Eva Professional

16.01.2012

Around the world, 2011 has been a difficult year for everyone, including the cosmetics sector, which like everyone else has tended to be extra-resourceful in finding solutions to move forward in these uncertain times. The diversification of services, commercial collaboration, clever marketing actions, strategies to attract new clients and a firm commitment to innovation have been the main trends in the sector in an effort to be competitive and meet current market demands.

The senior management at Eva Professional has analyzed the best of 2011 and gives us a sneak peek at what's in store for 2012.


MANEL ROSELL, CEO OF EVA PROFESSIONAL

How do you think EVA Professional has evolved in 2011?

 I would summarize 2011 in one word: consolidation. 2011 has been a very important year for the evolution of Eva Professional. I would highlight the fact that we have been able to consolidate our strategic development plan designed a few years ago, in spite of such a difficult worldwide economic environment.  This has been possible thanks to the involvement of all the teams that make up this company, who have shown a great level of competitiveness and personal involvement. As a result, 2011 has been a year of significant growth for everyone at Eva, all of whom have shown great professionalism and the capability to adapt to a very harsh environment for growth and innovation. This is something I feel particularly proud of.


What is the forecast for 2012?

We see 2012 as a year for great consolidation of our project abroad. It is a project involving exports and the implementation of subsidiaries that began 8 years ago, which has not ceased to grow during all this time; but with regard to 2012, this is the time to start consolidating markets where we are already operating, which will provide us with the necessary resources to enter new markets where we still need to consolidate our presence. This will reinforce our strategy in each market, based on having a presence that goes beyond mere sales figures; a strategy based on creating markets and value in each of the target markets where we operate.

 

OSCAR PENYA, DIRECT SALES CHANNEL MANAGER

Highlight the best of 2011 in your area.

I would highlight the increase in sales during the second semester, which has lead to a growth over the second semester of 2010. These results give us the motivation and strength needed to continue providing Eva’s quality products to our clients and increase the number of hair salons that place their trust in us every day.

Any news you would like to share with us for 2012?

Eva has always provided the hair salon market with excellent quality products at competitive prices. In economic situations such as this, this price/quality ratio is especially successful, and therefore we would like to add training to it, so we can introduce our products and make them easier to use by the hair salon market.
This is why, during the upcoming 2012 year, we will intensify our technical courses, both refresher training and on trends for our client portfolio, and to introduce our new products in all those salons that are choosing EVA as their new Partner. We want to help hair salons change over to Divina dyes, because we are convinced that our products are an excellent choice for those professionals who refuse to sacrifice on quality.

 

CARMEN CARUEZO, INDIRECT SALES CHANNEL MANAGER

Highlight the best of 2011 in your area.

The best aspect has been the work done all year long, which has given us great results and of which I feel particularly proud. I would highlight the fact that we have increased considerably our presence in areas such as Cordoba and Tenerife, following EVA’s growth strategy and thanks to great effort and dedication. At the product level, I would also like to point out the strong introduction and great acceptance of the E-line care line. Until now, a large percentage of our sales came from our technical line, so we have worked to achieve greater product diversification, all thanks to a great price-quality ratio, the excellent features of our range of products and additional actions and services. In short, despite the current times, we have closed the year on a positive note.

Any news you would like to share with us for 2012?

In 2012, we will continue to work with the same team spirit and commitment to quality in terms of both our products and services. Like before, we are committed to new strategies and services that will help us increase our clients’ sales. Our promotional and customer loyalty campaigns are designed with you in mind, with one clear goal: to continue to grow together, learning along the way.

 

FRANCESCA LIMERES, EXPORT CHANNEL MANAGER

Highlight the best of 2011 in your area.

The best achievement in 2011 has been to be able to growth in the current environment of economic recession, which, at the same time, intensifies competition among companies. This growth has been possible thanks to the efforts of the entire EVA team and their firm commitment to internationalization, which has allowed us to increase our presence in new areas.

I would like to highlight two great events in 2011: our participation at the Dubai trade fair and the training programs for our collaborators. These have allowed us to consolidate our relations and strengthen trust in our company at an international level.


Any news you would like to share about what's in store for 2012?

For the upcoming 2012 year, we are focused on innovation in the form of new products, and we will continue to improve our communications processes and training for our collaborators.  The main news will be the addition of America as a new focus for our strategic plan. At the same time, with the consolidation of the export department, and along with the tools provided by other departments at EVA, we are confident that we will continue to make solid, safe progress towards international growth.


 
MARC ROSELL, OPERATIONS AND KNOWLEDGE AREA MANAGER

Highlight the best of 2011 in your area.

2011 has been a rough year in our sector, which has forced us not only to make an extra effort, but also to find creative solutions for every problem we encountered. The improvement of internal company processes and those involving clients and suppliers are key factors for emerging even stronger from this crisis, since they represent an increase in productivity.  I consider this to be our company’s greatest achievement in 2011, but also the biggest challenge for the future: to continue to improve productivity and provide increasingly greater value.

Any news you would like to share with us for 2012?

2012 is going to be hard and at the same time challenging. The continuous improvement of our processes is the main challenge for our department in this extremely difficult environment. As for news, I would like to stress the additional effort we are going to make to provide our employees with technological and methodological improvements that will allow us to work more comfortably, to offer better service to our clients and, finally, to continue to improve our products.

 

JOAN ROVIRA, MARKETING AND COMMUNICATIONS MANAGER

What has been the best of 2011?

If I were to single out two aspects of 2011, they would be the launch of Mystic Diamond and the implementation of a new communication and sales channel for end customers through our website (www.evacosmetics.com).

With regard to Mystic Diamond, I think this product has meant a significant qualitative and quantitative leap forward for our company. The launch of a new product affects every area in the company, from the development of the product itself to production and eventually the sales results, which are obviously the barometer we use in most cases to determine the success of a certain launch.  All members of our team, both external and internal, deserve a perfect score of 10 out of 10.

As for our communications strategy, we welcome anything that gives us greater capacity for dissemination. We have ended 2011 with over 200,000 visits to our website, more than 4,000 fans on Facebook, over 1,300 on Twitter and a database of more than 20,000 people interested in receiving information about our products. All these actions represent a big step forward and allow us to look forward to the future and feel even more ambitious as we take on new goals.

In short, two projects the company has just started, which I feel has set it apart from the rest. After all, this is what the market wants!  


Any news you would like to share with us for 2012?

Our main priority continues to be updating our product portfolio. There will probably be innovations in technical products, and we are also working to offer our collaborators a new concept in hair treatment.

Along more strategic lines, we will search for new ways to integrate and create synergies between traditional and ONLINE channels, as well as finding new commercial systems that allow us to be more than just a cosmetics manufacturer for our clients.

From the Marketing Department, we hope to have your support for our new projects. You know that we owe a large part of our success to you (development, production, packaging, management, logistics, and of course, sales), so our biggest hope for 2012 is that you continue to have the same enthusiasm you showed in 2011. Considering the times, we can’t ask for anything more!